Coupons als Instrument der Verkaufsförderung im Einzelhandel
Year of publication: |
2003
|
---|---|
Authors: | Bauer, Hans H. ; Görtz, Gunnar |
Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 17.2003, p. 107-126
|
Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany |
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