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Global marketing management
Keegan, Warren J. - 2014 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009767733
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Marketing across cultures
Usunier, Jean-Claude; Lee, Julie Anne - 2013 - 6. ed.
Persistent link: https://www.econbiz.de/10009688516
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Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
Hornig, Tobias - 2013
Persistent link: https://www.econbiz.de/10010356513
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Culture and consumer behavior
Chiu, Chi-yue; Kwan, Letty Y.-Y.; Li, Dongmei; Peng, Luluo - 2014
Persistent link: https://www.econbiz.de/10010363005
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Interkulturelles Marketing : mehr Erfolg im internationalen Geschäft
Usunier, Jean-Claude; Walliser, Björn - 1993
Persistent link: https://www.econbiz.de/10010223944
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
Bertoli, Giuseppe (contributor) - 2012
Persistent link: https://www.econbiz.de/10009788245
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International marketing : theory and practice from developing countries
Charles, Goodluck; Anderson, Wineaster - 2016
Persistent link: https://www.econbiz.de/10011534737
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Internationale Marketing-Politik
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 1997
Persistent link: https://www.econbiz.de/10011519936
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Successful international new product launches in the consumer goods industry
Reichl, Claudia - 2014
Persistent link: https://www.econbiz.de/10010402383