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The decline of conceptual arti...
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Yadav, Manjit S.
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Enhancing theory development in marketing
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
4
(
2014
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10010378854
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How buyers evaluate product bundles: a model of anchoring and adjustment
Yadav, Manjit S.
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 209-235)
.
1999
Persistent link: https://www.econbiz.de/10001425131
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3
Reimagining marketing doctoral programs
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
10
(
2020
)
1/2
,
pp. 56-64
Persistent link: https://www.econbiz.de/10012296598
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AMS review : progress toward a world-class journal dedicated to theory development : editorial
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012113557
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Making emerging phenomena a research priority
Yadav, Manjit S.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 361-365
Persistent link: https://www.econbiz.de/10011879687
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Disciplinary memory and theory development
Yadav, Manjit S.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011741495
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7
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
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8
Marketing strategy in an Internet-enabled environment : a retrospective on the first ten years of JIM and prospective on the next ten years
Varadarajan, Rajan
;
Yadav, Manjit S.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 11-22
Persistent link: https://www.econbiz.de/10003833046
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9
Marketing strategy and the Internet : an organizing framework
Varadarajan, P. Rajan
;
Yadav, Manjit S.
-
2009
Persistent link: https://www.econbiz.de/10003837005
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10
How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal
;
Yadav, Manjit S.
;
Varadarajan, Rajan
- In:
Journal of retailing
85
(
2009
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
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