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The implications of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Journal of strategic marketing 17 (2009) 3/4, pp. 237-255
Persistent link: https://www.econbiz.de/10003887634
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Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi; Ruokonen, Mika - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
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Demand and supply integration : a conceptual framework of value creation through knowledge management
Esper, Terry L.; Ellinger, Alexander E.; Stank, Theodore P. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003965740
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Supply chain technology : the role of environment in predicting performance
Davis-Sramek, Beth; Germain, Richard; Iyer, Karthik - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003965748
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Gaining comparative advantage in supply chain relationships : the mediating role of market-oriented IT competence
Davis, Donna F.; Golicic, Susan L. - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003965751
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Marketing at the retail shelf : an examination of moderating effects of logistics on SKU market share
Waller, Matthew A.; Williams, Brent D.; Tangari, Andrea … - In: Journal of the Academy of Marketing Science 38 (2010) 1, pp. 105-117
Persistent link: https://www.econbiz.de/10003965754
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Special issue: Exploring the relationship between marketing and supply chain management
Mentzer, John T. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003965755
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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A strategic framework for integrating marketing and supply chain strategies
Jüttner, Uta; Christopher, Martin; Godsell, Janet - In: The international journal of logistics management 21 (2010) 1, pp. 104-126
Persistent link: https://www.econbiz.de/10003996730
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Implementing market segmentation using full-refund and no-refund customer returns policies in a dual-channel supply chain structure
Chen, Jing; Bell, Peter C. - In: International journal of production economics 136 (2012) 1, pp. 56-66
Persistent link: https://www.econbiz.de/10009503680