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International journal of advertising : the quarterly review of marketing communications
3
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ECONIS (ZBW)
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Effects of displacement-reinforcement between traditional media, PC internet and mobile internet : a quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10003819155
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2
Does gender affect media choice in travel information search? : on the use of mobile Internet
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 794-804
Persistent link: https://www.econbiz.de/10003892140
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3
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
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4
QR code mobile promotion : an initial inquiry
Okazaki, Shintaro
;
Hirose, Morikazu
;
Li, Hairong
- In:
Breaking new ground in theory and practice
,
(pp. 407-422)
.
2011
Persistent link: https://www.econbiz.de/10009380995
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5
Benchmarking the use of QR code in mobile promotion
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10009548158
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6
The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
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7
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
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8
Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž
;
Ding, Zhonghui
;
Hirose, Morikazu
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
Saved in:
9
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: A quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10008212354
Saved in:
10
Consumer Privacy Concerns and Preference for Degree of Regulatory Control
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-78
Persistent link: https://www.econbiz.de/10008335937
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