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Using response behaviour theory to solicit survey participation in consumer research : an empirical study
Evangelista, Felicitas; Poon, Patrick; Albaum, Gerald S. - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1174-1189
Persistent link: https://www.econbiz.de/10009615197
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Managing trust in direct selling relationships
Poon, Patrick; Albaum, Gerald S.; Chan, Peter Shiu-fai - In: Marketing intelligence & planning 30 (2012) 5, pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
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Consumer trust in internet marketing and direct selling in China
Poon, Patrick; Albaum, Gerald S. - In: Journal of relationship marketing : innovations and … 18 (2019) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
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Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick; Albaum, Gerald S.; Yin, Cheng-Yue - In: International journal of retail & distribution management 45 (2017) 3, pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
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Guest editorial: Ethical and social issues in global marketing
Poon, Patrick - In: Journal of global marketing 25 (2012) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009617934
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The effect of face on consumer responses to socially responsible hospitality brands : the role of consumption setting
Poon, Patrick - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 2595-2609
Persistent link: https://www.econbiz.de/10014446454
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Implementation of service-learning in business education : issues and challenges
Poon, Patrick; Chan, Tsang-sing; Zhou, Lianxi - In: Journal of teaching in international business 22 (2011) 3, pp. 185-192
Persistent link: https://www.econbiz.de/10009527036
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Special issue: Teaching international business in China
Poon, Patrick (contributor) - 2011
Persistent link: https://www.econbiz.de/10009527051
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Corporate ability and corporate social responsibility in a developing country : the role of product involvement
Zhou, Yanfeng; Poon, Patrick; Huang, Guang - In: Journal of global marketing 25 (2012) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10009617928
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Special issue: Ethical and social issues in global marketing
Poon, Patrick (contributor) - 2010
Persistent link: https://www.econbiz.de/10009617948