Similar Search Results - EconBiz

Branding and organizational culture

Mecklenburg, Gary A. - In: Kellogg on branding : the marketing faculty of the …, (pp. 304-311). 2005

Persistent link: https://www.econbiz.de/10003285419

Nachhaltigkeitsorientierte Unternehmensmarken und Corporate Identity ; Bedeutung, Umsetzungsvoraussetzungen und Positionierungskriterien

Hermann, Steffen; Kirchgeorg, Manfred - In: Umweltwirtschaftsforum : uwf ; die … 14 (2006) 1, pp. 22-29

Persistent link: https://www.econbiz.de/10003315097

Strudel des Involvements : das Fallbeispiel "Apple"

Dintner, Kerstin; Falbe, Katrin; Kolbe, Sandro; Voß, Markus - In: Swarm Branding : Markenführung im Zeitalter von Web 2.0, (pp. 87-95). 2009

Persistent link: https://www.econbiz.de/10003864120

Crisis of character : building corporate reputation in the age of skepticism

Firestein, Peter - 2009

Reputation matters now more than ever. Public opinion in the wake of the financial meltdown has revealed the publics abiding mistrust of corporations and the executives who run them. Scrutiny from the internet and 24-hour cable TV offers companies no place to hide; so they must proactively seek...

Persistent link: https://www.econbiz.de/10003825523

Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective

Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169

Persistent link: https://www.econbiz.de/10003849716

Wahre Schönheit kommt von innen : der Great Place to Work-Ansatz

Hauser, Frank - In: Employer Branding : Arbeitgeber positionieren und …, (pp. 97-110). 2009

Persistent link: https://www.econbiz.de/10003851276

Does your mission statement have any value? : an explorative analysis of the effectiveness of mission statements from a communication perspective

Desmidt, Sebastian; Prinzie, Anita - 2009

Persistent link: https://www.econbiz.de/10003854182

Globalisation : considerations for the journey

Frem, Annette; Rosethorn, Helen - In: The employer brand : keeping faith with the deal, (pp. 57-70). 2009

Persistent link: https://www.econbiz.de/10003883812

Compensation as a signal of organizational culture : the effects of advertising individual or collective incentives

Kuhn, Kristine M. - In: The international journal of human resource management 20 (2009) 7, pp. 1634-1648

Persistent link: https://www.econbiz.de/10003883858

Personalmarketing

Felser, Georg - 2010

Persistent link: https://www.econbiz.de/10003885539

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