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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2007 - 7. ed.
Persistent link: https://www.econbiz.de/10003517711
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Zur Bedeutung von Caused-Related Marketing für Unternehmen und Nonprofit-Organisationen
Helmig, Bernd; Lauper, Patricia - In: Stand und Perspektiven der Öffentlichen …, (pp. 796-806). 2007
Persistent link: https://www.econbiz.de/10003524120
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Działalność marketingowa w przedsie̜biorstwach i organizacjach w Polsce w warunkach unijnych
Śliwińska, Krystyna (contributor) - 2006
Persistent link: https://www.econbiz.de/10003530832
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Developing a marketing strategy for nonprofit organizations: an exploratory study
Pope, Jennifer A.; Isely, Elaine Sterrett; Asamoa-Tutu, … - In: Journal of nonprofit & public sector marketing 21 (2009) 2, pp. 184-201
Persistent link: https://www.econbiz.de/10003856328
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Public and nonprofit marketing
Tscheulin, Dieter K. (ed.); Dietrich, Martin (contributor);  … - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003856559
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Ausgestaltung eines Kommunikations-Mix für Nonprofit-Unternehmen unter Berücksichtigung der Besonderheiten dieses Bereiches
Schewe, Gerhard; Nienaber, Ann-Marie; Kienitz, Simon - 2009
Persistent link: https://www.econbiz.de/10003857702
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Disruptive marketing and unintended consequences in the nonprofit arts sector
Kirchner, Theresa A.; Ford, John B.; Mottner, Sandra - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 70-90
Persistent link: https://www.econbiz.de/10009573183
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Strategie marketingowe na wybranych rynkach : aspekty teoretyczne i praktyczne zastosowania w organizacjach non profit
Śliwińska, Krystyna (contributor) - 2009
Persistent link: https://www.econbiz.de/10009247824
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Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke; Schuchardt, Viktoria - In: Nonprofit and voluntary sector quarterly 44 (2015) 4, pp. 708-733
Persistent link: https://www.econbiz.de/10011337171