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Content marketing for nonprofits : a communications map for engaging your community, becoming a favorite cause, and raising more money
Leroux Miller, Kivi - 2013 - First edition
Persistent link: https://www.econbiz.de/10010201804
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
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Marketing approach for non-profit organizations
Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017
Persistent link: https://www.econbiz.de/10011565061
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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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Orientacja rynkowa w polskim samorządzie terytorialnym
Kowalik, Izabela - 2011
Persistent link: https://www.econbiz.de/10010492232
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064
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Nonprofit marketing
Parsons, Elizabeth (contributor) - 2008
Persistent link: https://www.econbiz.de/10003655453
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The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna; Flanagan, Frances; Orgad, Shani - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
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Framing charitable appeals : the effect of message framing and perceived susceptibility to the negative consequences of inaction on donation intention
Cao, Xiaoxia - In: International journal of nonprofit and voluntary sector … 21 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011493636