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Verbände als Förderer von Konsumentenintegration in Nachhaltigkeitsinnovationsprozessen? : Zwischenbericht
Arndt, Yvonne; Witt, Dieter - 2007
Persistent link: https://www.econbiz.de/10003636157
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Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.; Wang, Yong Jian; Minor, Michael; … - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
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On the malleable nature of product meaning in China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
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Akzeptanzanalyse zum Online-Tool MyAge zur privaten Altersvorsorge
Schmitz, Brigitte; Eckert, Simone - 2008
Persistent link: https://www.econbiz.de/10003772260
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South African consumers' opinions and consumption of soy and soy products
Bosman, Magdalena J. C.; Ellis, Susanna M.; Bouwer, … - In: International journal of consumer studies 33 (2009) 4, pp. 425-435
Persistent link: https://www.econbiz.de/10003865161
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The choice between a five-point and a ten-point scale in the framework of customer satisfaction measurement
Coelho, Pedro S.; Esteves, Susana P. - In: International journal of market research : JMRS ; the … 49 (2007) 3, pp. 313-339
Persistent link: https://www.econbiz.de/10003467510
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Asymmetric social interactions in physician prescription behavior : the role of opinion leaders
Nair, Harikesh; Manchanda, Puneet; Bhatia, Tulikaa - In: Journal of marketing research : JMR 47 (2010) 5, pp. 883-895
Persistent link: https://www.econbiz.de/10008666385
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Whose street is it anyway? : visual ethnography and self-reflection
Rabikowska, Marta - In: Qualitative market research : an international journal 13 (2010) 1, pp. 58-83
Persistent link: https://www.econbiz.de/10003940038
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A verbal rating scale to measure Japanese consumers' perceptions of product quality
Bartikowski, Boris; Kamei, Katsuyuki; Chandon, Jean-Luis - In: Asia Pacific journal of marketing and logistics 22 (2010) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10003977190
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Understanding what concerns consumers : a semantic approach to product feature extraction from consumer reviews
Wei, Chih-Ping; Chen, Yen-Ming; Yang, Chin-Sheng; Ang, … - In: Information systems and e-business management : ISeB 8 (2010) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003958711