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Place Marketing in Hungary: The Case of Debrecen
Gábor, Kozma - In: European Spatial Research and Policy 16 (2009) 1, pp. 59-74
particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt … evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and …
Persistent link: https://www.econbiz.de/10011008664
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Place Marketing in Hungary: The Case of Debrecen
Kozma Gábor - In: European Spatial Research and Policy 16 (2009) 1, pp. 59-74
particular city in Hungary, Debrecen, and concentrates on two areas. First, it presents what methods were employed in an attempt … evaluates the steps taken: how characteristic were the tools used in Debrecen in other Hungarian cities, and what positive and …
Persistent link: https://www.econbiz.de/10010534336
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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"
Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121
Persistent link: https://www.econbiz.de/10011289474
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Brand orientation and the voices from within
Baxter, Jessica; Kerr, Greg; Clarke, Rodney J. - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1079-1098
Persistent link: https://www.econbiz.de/10010194407
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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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What about the "place" in place marketing?
Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363
Persistent link: https://www.econbiz.de/10009790640
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An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios; Sit, Jason; Biran, Avital - In: Journal of travel research : a quarterly publication of … 55 (2016) 5, pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
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Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha; Bang, Nguyen; Wan Kalthom Yahya; … - In: Journal of vacation marketing : an international journal 22 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place
Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434
Persistent link: https://www.econbiz.de/10010467247
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Marketing the "city of smells"
Henshaw, Victoria; Medway, Dominic; Warnaby, Gary; … - In: Marketing theory 16 (2016) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10011495031