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A thematic exploration of digital, social media, and mobile marketing : research evolution from 2000 to 2015 and an agenda for future inquiry

Lamberton, Cait; Stephen, Andrew T. - In: Journal of marketing 80 (2016) 6, pp. 146-172

Persistent link: https://www.econbiz.de/10011621587

Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective

Khalufi, Nasser; Khairul Anuar Mohammad Shah; Qaisar Iqbal - In: Expert journal of marketing 7 (2019) 2, pp. 100-111

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The impact of SMS advertising on members of a virtual community

Nantel, Jacques; Sekhavat, Yasha - In: Journal of advertising research 48 (2008) 3, pp. 363-374

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Die Ich-Sender : das Social Media-Prinzip ; Twitter, Facebook & Communities erfolgreich einsetzen.

Hünnekens, Wolfgang - 2009

Verl.Beschr.: Die Ich-Sender (IBM) sie twittern, bloggen und präsentieren einem Millionenpublikum Details aus ihrem Leben. Social Media sind für die Generation Upload so selbstverständlich wie die Luft zum Atmen (IBM) doch wie steht es um die Unternehmen? Die kommerzielle Nutzung von...

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Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site

Okazaki, Shintaro; Yagüe Guillén, María Jésus - In: Cutting edge international research, (pp. 187-197). 2010

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Twitter marketing : an hour a day

Thomases, Hollis - 2010 - 1. ed.

"Twitter has rocketed into the mainstream and is vastly changing how your customers view products and brands. Learn how to leverage Twitter for your business with this smart, practical guide from social media expert Hollis Thomases, who shows you how to design, implement, and measure a winning...