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The new service marketing
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Showing
1
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date (oldest first)
1
Handbook of service business : management, marketing, innovation and internationalisation
Bryson, John R.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010518021
Saved in:
2
Marketing
services
globally : a fourfold typology
Kesavan, Ram
;
Mascarenhas, Oswald
;
Bernacchi, Michael
; …
- In:
Services marketing quarterly
35
(
2014
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010401584
Saved in:
3
Dienstleistungsproduktion : [Absatzmarketing, Produktivität, Haftungsrisiken, Serviceintensität, Outsourcing]
Corsten, Hans
(
ed.
);
Meyer, Anton
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000418556
Saved in:
4
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
5
The evolution and future of service : building and broadening a multidisciplinary field
Fisk, Raymond P.
;
Grove, Stephen J.
-
2010
Persistent link: https://www.econbiz.de/10003968944
Saved in:
6
The complex role of complexity : how service providers can mitigate negative effects of perceived service complexity when selling professional
services
Mikolon, Sven
;
Kolberg, Anika
;
Haumann, Till
;
Wieseke, Jan
- In:
Journal of service research : JSR
18
(
2015
)
4
,
pp. 513-528
Persistent link: https://www.econbiz.de/10011392292
Saved in:
7
Co-creating service experience
Jaakkola, Elina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401228
Saved in:
8
Co-creating service experience practices
McColl-Kennedy, Janet R.
;
Cheung, Lilliemay
;
Ferrier, …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 249-275
Persistent link: https://www.econbiz.de/10011401339
Saved in:
9
Consumers' captive service experiences : it's you and me
Rayburn, Steven W.
- In:
The service industries journal
35
(
2015
)
15/16
,
pp. 806-825
Persistent link: https://www.econbiz.de/10011416846
Saved in:
10
Extending the context of service : from encounters to ecosystems
Akaka, Melissa Archpru
;
Vargo, Stephen L.
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 453-462
Persistent link: https://www.econbiz.de/10011418340
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