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Nonprofit fundraising with virtual reality
Yoo, Seung-Chul; Drumwright, Minette E. - In: Nonprofit management & leadership 29 (2018) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10011969424
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Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark; Dibb, Sally; Furnham, Adrian - In: Psychology & marketing 35 (2018) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
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Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
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No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias; Orazi, Davide Christian - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
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Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.; Ballantine, Paul W. - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
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Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin; Barnhart, Michelle; McAlexander, Brandon - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Competition and its influence on consumer decision making in social marketing
Schuster, Lisa - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484