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Impact of place brand names on destination image

Gertner, Rosane K.; Freire, João - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10011846557

The necessities and consequences of city branding and emphasizing the economy of urban tourism

Mohammadifar, Yousef; Rousta, Ahmad; Gharehche, Manizhe; … - In: Journal of urban economics and management : a quarterly … 6 (2018) 21, pp. 55-69

Persistent link: https://www.econbiz.de/10011815471

En avant la musique! : les relations complexes entre musique et tourisme

Sicsic, Josette; Lavarini, Roberto - 2018

Persistent link: https://www.econbiz.de/10011930814

The projected destination brand personalities of European capital cities and their positioning

Hanna, Sonya; Rowley, Jennifer - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 11/12, pp. 1135-1158

Persistent link: https://www.econbiz.de/10012178611

Place branding and place marketing : a contemporary analysis of the literature and usage of terminology

Kumar, Navin; Panda, Rajeev Kumar - In: International review on public and non-profit marketing 16 (2019) 2/4, pp. 255-292

Persistent link: https://www.econbiz.de/10012129603

Festivals and destination marketing : an application from Izmir City

Pirnar, Ige; Kurtural, Sinem; Tutuncuoglu, Melih - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 5 (2019) 1, pp. 9-14

Persistent link: https://www.econbiz.de/10012157023

Exploring place image from visitors' expected and lived experiences : a discrete choice approach

Capitello, Roberta; Agnoli, Lara; Charters, Steve; … - In: Journal of customer behaviour 16 (2017) 1, pp. 19-34

Persistent link: https://www.econbiz.de/10011757504

Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales

Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834

Persistent link: https://www.econbiz.de/10011746429

Place branding research : a thematic review and future research agenda

Acharya, Alok; Rahman, Zillur - In: International review on public and non-profit marketing 13 (2016) 3, pp. 289-317

The growth of globalization has intensified the competition among countries, cities and regions to attract various target audiences. Places need different marketing and branding strategies to gain competitive advantage and reputation. This article presents a review of extant place branding...

Persistent link: https://www.econbiz.de/10011746561

The elusive destination brand and the ATLAS wheel of place brand management

Kavaratzis, Mihalis; Hatch, Mary Jo - In: Journal of travel research : a quarterly publication of … 60 (2021) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10012425161