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Tourism marketing for cities and towns : using social media and branding
Kolb, Bonita M. - 2017 - Second edition.
1. Developing a marketing plan for tourism to cities and towns -- 2. Building community support for tourism development -- 3. Analyzing the city or town as a tourism product -- 4. Analyzing the internal and external environment -- 5. Determining marketing strategy using SWOT analysis -- 6....
Persistent link: https://www.econbiz.de/10013181499
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Customer-based place brand equity and tourism : a regional identity perspective
Bose, Sunny; Pradhan, Sudeepta; Bashir, Makhmoor; Roy, … - In: Journal of travel research : a quarterly publication of … 61 (2022) 3, pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
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The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
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Turystyka na obszarach miejskich : uwarunkowania rozwoju narzędzia promocji
Żabińska, Teresa (contributor) - 2012
Persistent link: https://www.econbiz.de/10009737457
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The dynamics of place brands : an identity-based approach to place branding theory
Kavaratzis, Mihalis; Hatch, Mary Jo - In: Marketing theory 13 (2012) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10009740420
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City brand image formation by urban heritage initiatives
Černikovaitė, Miglė; Karazijienė, Žaneta - In: Management : journal of contemporary management issues 25 (2020), pp. 29-42
Persistent link: https://www.econbiz.de/10012421919
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Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer; Hanna, Sonya - In: The journal of asset management 27 (2020) 3, pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
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The development of hospitality industry in Krakow : historical perspective
Pawlusiński, Robert; Kubal, Magdalena - In: Tourism and hospitality management, (pp. 159-171). 2016
Persistent link: https://www.econbiz.de/10011569265
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As Linhas de Torres Vedras : um destino turístico estratégico para Portugal
Bernardes, Carlos Manuel Antunes - 2016
Persistent link: https://www.econbiz.de/10011648764
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A framework of place branding, place image, and place reputation : antecedents and moderators
Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011598818