//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Coke is it : how stories in ch...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
26
Konsumentenverhalten
23
USA
20
United States
19
Advertising
17
Werbung
13
Advertising effects
10
Werbewirkung
10
Gender
8
Marketing
6
Geschlecht
5
Beziehungsmarketing
4
Brand image
4
Event marketing
4
Event-Marketing
4
Gambling
4
Glücksspiel
4
Internet
4
Learning
4
Markenimage
4
Marketing management
4
Marketing theory
4
Marketingmanagement
4
Marketingtheorie
4
Relationship marketing
4
Services marketing
4
Wein
4
Wine
4
Bibliometrics
3
Bibliometrie
3
Brand
3
Brand management
3
Consumer attitudes
3
E-commerce
3
Einzelhandel
3
Electronic Commerce
3
Freizeitverhalten
3
Hedonic price index
3
Hedonischer Preisindex
3
International marketing
3
more ...
less ...
Online availability
All
Undetermined
56
Free
5
Type of publication
All
Article
224
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
50
Aufsatz in Zeitschrift
50
Aufsatz im Buch
15
Book section
15
research-article
13
Reprint
5
review-article
5
Systematic review
2
Übersichtsarbeit
2
Arbeitspapier
1
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Congress Report
1
Fallstudie
1
Graue Literatur
1
Lehrbuch
1
Non-commercial literature
1
Sammelwerk
1
Sammlung
1
Textbook
1
Working Paper
1
review
1
more ...
less ...
Language
All
Undetermined
132
English
105
Author
All
Zinkhan, George M.
122
LaTour, Michael S.
55
LaTour, Kathryn A.
29
Zinkhan, George
20
Ford, John B.
17
Latour, Michael S.
12
Watson, Richard T.
11
Kwak, Hyokjin
10
Pan, Yue
10
Henthorne, Tony L.
9
Dixit, Ashutosh
8
Peters, Cara
8
Pitt, Leyland F.
8
Scheinbaum, Angeline Close
8
Krishen, Anjala S.
7
Braun-Latour, Kathryn A.
6
Braunsberger, Karin
6
Hollenbeck, Candice
6
Hollenbeck, Candice R.
6
Berthon, Pierre
5
Christian Zinkhan, F.
5
Cotte, June
5
Reichert, Tom
5
Song, Ji Hee
5
Balazs, Anne L.
4
Braun-LaTour, Kathryn A.
4
Close, Angeline G.
4
Gailey, Edward
4
Johnson, Madeline
4
Latour, Kathryn A.
4
Verbrugge, James A.
4
Whipple, Thomas W.
4
Braun, Kathryn A.
3
Conchar, Margy P.
3
Crask, Melvin R.
3
Erevelles, Sunil
3
Fukawa, Nobuyuki
3
Holbrook, Morris B.
3
Joy, Annamma
3
Krishen, Anjala
3
more ...
less ...
Published in...
All
Journal of business research : JBR
21
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of Business Research
15
Journal of the Academy of Marketing Science
14
Journal of advertising research
12
Journal of current issues and research in advertising : JCIRA
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of Services Marketing
6
Journal of retailing
6
Psychology & marketing
6
Journal of Consumer Marketing
5
Journal of marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International Marketing Review
4
International journal of internet marketing and advertising : IJIMA
4
The Cornell hospitality quarterly
4
Business Horizons
3
Journal of Consumer Research
3
Journal of business ethics : JOBE
3
Journal of international consumer marketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Managerial Finance
3
American business review
2
Business horizons
2
International marketing review
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of international marketing
2
Operations research, Management science : OR MS ; the international literature digest
2
Report / Marketing Science Institute
2
Review of marketing research
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
(McGraw-Hill, Irwin series in marketing)
1
Advances in business marketing : a research annual
1
Advertising, promotion, and new media
1
Arts and the Market
1
California management review : CMR
1
more ...
less ...
Source
All
OLC EcoSci
111
ECONIS (ZBW)
78
RePEc
23
Other ZBW resources
21
BASE
2
USB Cologne (EcoSocSci)
2
Showing
81
-
90
of
237
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
81
Consumers
Arnould, Eric
;
Price, Linda
;
Zinkhan, George
-
2004
-
2. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004779730
Saved in:
82
The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.
;
Watson, Richard T.
;
Berthon, Pierre
; …
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
Saved in:
83
Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study
Kwak, Hyokjin
;
Zinkhan, George
;
Pan, Yue
;
Andras, Trina
- In:
Journal of international consumer marketing
20
(
2008
)
3-4
,
pp. 55-68
Persistent link: https://www.econbiz.de/10008148327
Saved in:
84
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Bernardin, Thomas
;
Kemp-Robertson, Paul
;
Stewart, David
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 131
Persistent link: https://www.econbiz.de/10008167905
Saved in:
85
E-Collaborative Networks: A Case Study on the New Role of the Sales Force
Hollenbeck, Candice
;
Zinkhan, George
;
French, Warren
; …
- In:
The journal of personal selling & sales management
29
(
2009
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10008245882
Saved in:
86
Envisioning the Future of Advertising Creativity Research: Alternative Perspectives
Bernardin, Thomas
;
Kemp-Robertson, Paul
;
Stewart, David
; …
- In:
International journal of advertising : the quarterly …
37
(
2008
)
4
,
pp. 131-151
Persistent link: https://www.econbiz.de/10009976380
Saved in:
87
Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior
Kwak, Hyokjin
;
Zinkhan, George
;
Delorme, Denise
; …
- In:
Journal of international consumer marketing
18
(
2006
)
3
,
pp. 57-80
Persistent link: https://www.econbiz.de/10007267219
Saved in:
88
Comments -- The paradox of advertising
Berthon, Pierre
;
Pitt, Leyland
;
Ambler, Tim
;
Zinkhan, George
- In:
International journal of advertising : the quarterly …
24
(
2005
)
4
,
pp. 539-546
Persistent link: https://www.econbiz.de/10008115990
Saved in:
89
Responses to Humorous ADS: Does Audience Involvement Matter?
Zhang, Yong
;
Zinkhan, George
- In:
Journal of advertising : official publication of the …
35
(
2006
)
4
,
pp. 113-128
Persistent link: https://www.econbiz.de/10008126162
Saved in:
90
The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent
Geissler, Gary
;
Zinkhan, George
;
Watson, Richard
- In:
Journal of advertising : official publication of the …
35
(
2006
)
2
,
pp. 69-80
Persistent link: https://www.econbiz.de/10008126617
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->