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Emotionale Konsumentenentscheidungen : worin sich Frauen und Männer unterscheiden
Pezoldt, Kerstin; Kerl, Imke - 2007
Produkte können durch unterschiedliche sensorische Erlebnisebenen Emotionen auslösen. Ob Unterschiede in der Reaktion auf produktinduzierte emotionale Reize bestehen und welche Theorien dazu einen Erklärungsbeitrag leisten können, steht im Mittelpunkt des Beitrages. Emotionen haben in...
Persistent link: https://www.econbiz.de/10003613780
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Online viewing and aesthetic preferences of generation Y and the baby boom generation : testing user web site experience through eye tracking
Djamasbi, Soussan; Siegel, Marisa; Skorinko, Jeanine; … - In: International journal of electronic commerce : IJEC 15 (2010/11) 4, pp. 121-157
Persistent link: https://www.econbiz.de/10009267722
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Gender differences in the pricing of professional services : implications for income and customer relationships
Cron, William L.; Gilly, Mary C.; Graham, John L.; … - In: Organizational behavior and human decision processes : … 109 (2009) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10003849223
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The influence of the web-based factors on women's online purchase decision of cosmetic products
Al-Dmour, Rand H.; Kamal, Sameh; Al-Dmour, Hani; … - In: International journal of electronic marketing and … 15 (2024) 3, pp. 350-369
Persistent link: https://www.econbiz.de/10015063984
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Factors affecting female user information adoption : an empirical investigation on fashion shopping guide websites
Peng, Lifang; Liao, Qinyu; Wang, Xiaorong; He, Xuanfang - In: Electronic commerce research 16 (2016) 2, pp. 145-169
Persistent link: https://www.econbiz.de/10011527499
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The effects of website design on purchase intention in online shopping : the mediating role of trust and the moderating role of culture
Ganguly, Boudhayan; Dash, Satya Bhusan; Cyr, Dianne J.; … - In: International journal of electronic business 8 (2010) 4/5, pp. 302-330
Persistent link: https://www.econbiz.de/10008696746
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Multidimensional trust building in e-retailing : cross-cultural differences in trust formation and implications for perceived risk
Park, Jungkun; Gunn, Frances; Han, Sang-Lin - In: Journal of retailing and consumer services 19 (2012) 3, pp. 304-312
Persistent link: https://www.econbiz.de/10009541311
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Does language matter? : a cross-national comparison of the moderating effect of language on website information-processing
Alcántara-Pila, Juan Miguel; Barrio-García, Salvador del - In: Journal of business research : JBR 88 (2018), pp. 66-78
Persistent link: https://www.econbiz.de/10011869547
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Trust and product/sellers reviews as factors influencing online product comparison sites usage by young consumers
Mącik, Radosław; Mącik, Dorota - In: Managing global transitions : international research journal 14 (2016) 2, pp. 195-215
Paper describes young consumers’ behaviour connected with online product comparison sites usage as an example of online …), as well as affective trust toward online product comparison site, influence purchase intention via mentioned sites …
Persistent link: https://www.econbiz.de/10011581665
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The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor
Nguyen Ngoc Quang; Nguyen Hoai Long; Trinh Thuy Giang - In: Cogent business & management 11 (2024) 1, pp. 1-16
women aged 15 to 60 years old, with online and offline women's fashion experience. The analytical methods used are EFA, CFA …, and SEM with SPSS and AMOS software. Survey results on 629 women show that online and offline experiences have a direct … simultaneously build online and offline women's fashion experiences for customers to build trust, and stimulate repurchase intention …
Persistent link: https://www.econbiz.de/10014529045