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Assessing the use of the brand personality scale in team sport

Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38

Persistent link: https://www.econbiz.de/10003653574

Assessing the use of the brand personality scale in team sport

Ross, Stephen D. - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 23-38

Persistent link: https://www.econbiz.de/10009869526

Inside BAM Racing: rethinking the sponsorship match-up process in "America's fastest-growing sport"

Braunstein, Jessica R.; Newman, Joshua I.; Beissel, Adam S. - In: International journal of sports marketing & sponsorship 9 (2007/08) 3, pp. 219-233

Persistent link: https://www.econbiz.de/10003731350

Dimensions of Market Demand Associated with Pre-season Training: Development of a Scale for Major League Baseball Spring Training

Braunstein, Jessica R.; Zhang, James J.; Trail, Galen T.; … - In: Sport Management Review 8 (2005) 3, pp. 271-296

Most professional sports engage in pre-season training and competition, and many international events are preceded by periods of pre-event training and competition. There is often a fan market for such training and competition. Market interest in pre-season training and competition is studied...

Persistent link: https://www.econbiz.de/10009217395

Who are Minor League Baseball spectators? : developing a motivation-based segmentation typology of MiLB game attendees

Kim, Ari; Braunstein-Minkove, Jessica R.; Choi, Moonhoon - In: International journal of sport management and marketing … 23 (2023) 4, pp. 290-309

Persistent link: https://www.econbiz.de/10014311057

Dimensions of athletic star power associated with Generation Y sports consumption

Braunstein, Jessica R.; Zhang, James J. - In: International Journal of Sports Marketing and Sponsorship 6 (2005) 4, pp. 37-62

The purpose of this study was to examine the dimensions of athletic star power associated with Generation Y sports consumption. Multivariate analyses revealed that athletic star power factors (Professional Trustworthiness, Likeable Personality, Athletic Expertise, Social Attractiveness and...

Persistent link: https://www.econbiz.de/10014811406

An examination of the psychological and consumptive behaviors of sport video gamers

Kim, Yongjae; Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 17 (2008) 1, pp. 44-53

Persistent link: https://www.econbiz.de/10003763438

Examining brand extensions and their potential to dilute team brand associations

Walsh, Patrick; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 19 (2010) 4, pp. 196-206

Persistent link: https://www.econbiz.de/10008825864

Motives of United States and Japanese professional baseball consumers and level of team identification

James, Jeffrey D.; Fujimoto, Junya; Ross, Stephen D.; … - In: International journal of sport management and marketing … 6 (2009) 4, pp. 351-366

Persistent link: https://www.econbiz.de/10003921417

Sport teams as brand extensions : a case of Taiwanese baseball

Walsh, Patrick; Chien, Chih-I. James; Ross, Stephen D. - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 3, pp. 138-146

Persistent link: https://www.econbiz.de/10009665739