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31
Exploring the fit of real brands in the Second Life virtual world
Barnes, Stuart J.
;
Mattsson, Jan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 934-958
Persistent link: https://www.econbiz.de/10009349578
Saved in:
32
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
33
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
34
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
35
Evaluation of user contribution value in the virtual brand community
Li, Zhihong
;
Zhou, Yanhong
- In:
Journal of world economic research
6
(
2017
)
4
,
pp. 46-53
Persistent link: https://www.econbiz.de/10011882417
Saved in:
36
Virtual reality presence as a preamble of tourism experience : the role of mental imagery
Bogicevic, Vanja
;
Seo, Soobin
;
Kandampully, Jay
;
Liu, Qing
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 55-64
Persistent link: https://www.econbiz.de/10012128564
Saved in:
37
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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38
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
39
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
40
Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom
;
Guttentag, Daniel
;
Lee, Seung Hwan Mark
; …
- In:
Journal of vacation marketing
29
(
2023
)
1
,
pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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