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The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising : a dynamic motivational systems approach
Lee, Minkyo; Potter, Robert F.; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 19 (2019) 5, pp. 605-624
Persistent link: https://www.econbiz.de/10012177444
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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A retrospective on the field of marketing and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10001222532
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Special issue on international issues in law and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
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The effects of message framing and reference points of public service announcements on bystander intervention in college students' binge-drinking
Li, Kang; Rifon, Nora - In: Bridging the gap between advertising academia and practice, (pp. 215-229). 2017
Persistent link: https://www.econbiz.de/10011540379
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Direct-to-consumer advertising and online search
Chesnes, Matthew; Jin, Ginger Zhe - 2016
Persistent link: https://www.econbiz.de/10011542112
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The welfare effects of nudges : a case study of energy use social comparisons
Allcott, Hunt; Kessler, Judd B. - 2015
Persistent link: https://www.econbiz.de/10011417014
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Nudges do not undermine human agency
Sunstein, Cass R. - In: Journal of consumer policy : consumer issues in law, … 38 (2015) 3, pp. 207-210
Persistent link: https://www.econbiz.de/10011486075
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Toward a framework for selecting behavioural policies : how to choose between boosts and nudges
Grüne-Yanoff, Till; Marchionni, Caterina; Feufel, Markus A. - In: Economics & philosophy 34 (2018) 2, pp. 243-266
Persistent link: https://www.econbiz.de/10011975772