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71
Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.
;
Folse, Judith Anne Garretson
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
Saved in:
72
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
73
Convergence of interests : producing social and business gains through corporate social marketing
Bhattacharya, C. B.
(
contributor
);
Du, Shuili
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003747486
Saved in:
74
Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.
;
Raymond, Mary Anne
;
Ladd, Stacey D.
- In:
Health marketing quarterly
26
(
2009/10
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
Saved in:
75
How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten
;
Yang, Zhiyong
;
Harmon-Kizer, Tracy R.
; …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
Saved in:
76
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
77
Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth
;
Hartman, Rosanne L.
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
Saved in:
78
A retrospective on the field of marketing and public policy
In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 126-146
Persistent link: https://www.econbiz.de/10001222532
Saved in:
79
Special issue on international issues in law and public policy
In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
1
,
pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
Saved in:
80
Social marketing : improving the quality of life
Kotler, Philip
;
Roberto, Ned
;
Lee, Nancy R.
-
2002
-
2. ed.
Persistent link: https://www.econbiz.de/10001668925
Saved in:
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