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Expressions of gratitude in disaster management : an economic, social marketing, and public policy perspective on post-Katrina campaigns
Raggio, Randle D.; Folse, Judith Anne Garretson - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 2, pp. 168-174
Persistent link: https://www.econbiz.de/10009405020
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Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria; Kopp, Steven W. - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
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Convergence of interests : producing social and business gains through corporate social marketing
Bhattacharya, C. B. (contributor); Du, Shuili (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003747486
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Evaluating a community saturation model of abstinence education : an application of social marketing strategies
Tanner, John F.; Raymond, Mary Anne; Ladd, Stacey D. - In: Health marketing quarterly 26 (2009/10) 1, pp. 27-41
Persistent link: https://www.econbiz.de/10003841575
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine; Martinez, Jennifer - In: Engaging consumers through branded entertainment and …, (pp. 149-169). 2015
Persistent link: https://www.econbiz.de/10011389594
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Charity brand personality: can smaller charitable organizations leverage their brand's personality to influence giving
Stebbins, Elizabeth; Hartman, Rosanne L. - In: International journal of nonprofit & voluntary sector … 18 (2013) 3, pp. 203-215
Persistent link: https://www.econbiz.de/10010388218
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A retrospective on the field of marketing and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 126-146
Persistent link: https://www.econbiz.de/10001222532
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Special issue on international issues in law and public policy
In: Journal of public policy & marketing : JPP & M ; an … 16 (1997) 1, pp. 1-125
Persistent link: https://www.econbiz.de/10001222538
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Social marketing : improving the quality of life
Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001668925