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The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets

García-Acebrón, Constantino; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 17 (2010) 4, pp. 317-335

Persistent link: https://www.econbiz.de/10008856526

Quality of past performance : impact on consumers' responses to service failure

Vázquez Casielles, Rodolfo; Belén del Río-Lanza, Ana; … - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 249-264

Persistent link: https://www.econbiz.de/10003549611

Comportamiento de abandono de la relación de un cliente con la empresa en un contexto de fallo y recuperación del servicio

Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: Cuadernos de economía y dirección de la empresa : CEDE 40 (2009), pp. 143-169

Persistent link: https://www.econbiz.de/10003925920

Lack of preferential treatment : effects on dissatisfaction after a service failure

Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: Journal of service management 21 (2010) 1, pp. 45-68

Persistent link: https://www.econbiz.de/10003964392

The influence of customer relationship marketing strategies on supply chain relationships : the moderating effects of environmental uncertainty and competitive rivalry

Sanzo, María José; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 18 (2011) 1, pp. 50-82

Persistent link: https://www.econbiz.de/10009009253

El consumidor frente al Euro : el efecto ilusión monetaria a medio plazo

Álvarez Álvarez, B.; Vázquez Casielles, Rodolfo - In: Investigaciones europeas de Dirección y Economía de … 13 (2007) 3, pp. 77-92

The present paper analyses the influence the introduction of the euro has had on the buying process developed by the consumer. The first aim pursued is to determine the effect of its coming into force on the formation of the reference prices estimated by the consumer. The second aim is to carry...

Persistent link: https://www.econbiz.de/10009161287

Service recovery, satisfaction and behaviour intentions : analysis of compensation and social comparison communication strategies

Vázquez Casielles, Rodolfo; Iglesias Argu͏̈elles, Víctor - In: The service industries journal 32 (2012) 1/2, pp. 83-103

Persistent link: https://www.econbiz.de/10009427705

Why didn't it work out? : the effects of attributions on the efficacy of recovery strategies

Iglesias Argu͏̈elles, Víctor; Varela-Neira, Conceptión - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 700-724

Persistent link: https://www.econbiz.de/10011392207

The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors

Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60

Persistent link: https://www.econbiz.de/10009745871

The effects of customer age and recovery strategies in a service failure setting

Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: Journal of financial services marketing : JFSM 15 (2010/11) 1, pp. 32-48

Persistent link: https://www.econbiz.de/10009562579