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The effect of perceived value and switching barriers on customer price tolerance in industrial energy markets
García-Acebrón, Constantino; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 17 (2010) 4, pp. 317-335
Persistent link: https://www.econbiz.de/10008856526
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The influence of customer relationship marketing strategies on supply chain relationships : the moderating effects of environmental uncertainty and competitive rivalry
Sanzo, María José; Vázquez Casielles, Rodolfo - In: Journal of business-to-business marketing 18 (2011) 1, pp. 50-82
Persistent link: https://www.econbiz.de/10009009253
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The word of mouth dynamic : how positive (and negative) WOM drives purchase probability : an analysis of interpersonal and non-interpersonal factors
Vázquez Casielles, Rodolfo; Suárez-Álvarez, Leticia; … - In: Journal of advertising research 53 (2013) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10009745871
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Collaborative manufacturer-distributor relationships : the role of governance, information sharing and creativity
Vázquez Casielles, Rodolfo; Iglesias Argu͏̈elles, Víctor - In: The journal of business & industrial marketing 28 (2013) 8, pp. 620-637
Persistent link: https://www.econbiz.de/10010222180
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Intentionality attributions and humiliation : the impact on customer behavior
Varela Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 901-923
Persistent link: https://www.econbiz.de/10010388104
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Satisfaction with service recovery : perceived justice and emotional responses
Río-Lanza, Ana Belén del; Vázquez Casielles, Rodolfo; … - In: Journal of business research : JBR 62 (2009) 8, pp. 775-781
Persistent link: https://www.econbiz.de/10003861043
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Las agencias de viaje virtuales : ¿cómo analizar la calidad de e-servicio y sus efectos sobre la satisfacción del cliente? : analysing the e-service quality and this effects on cus...
Vázquez Casielles, Rodolfo; Río-Lanza, Ana Belén del; … - In: Universia business review : revista trimestral de … 24 (2009), pp. 122-142
Persistent link: https://www.econbiz.de/10003907832
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Consumers' characteristics and brand choice behaviour: loyalty and consumption
Vázquez Casielles, Rodolfo; Álvarez Álvarez, Begoña - In: Journal of targeting, measurement and analysis for marketing 15 (2007) 2, pp. 121-133
Persistent link: https://www.econbiz.de/10003482567
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Quality of past performance : impact on consumers' responses to service failure
Vázquez Casielles, Rodolfo; Belén del Río-Lanza, Ana; … - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 249-264
Persistent link: https://www.econbiz.de/10003549611
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The influence of emotions on customers' cognitive evaluations and satisfaction in a service failure and recovery context
Varela-Neira, Concepción; Vázquez Casielles, Rodolfo; … - In: The service industries journal 28 (2008) 3/4, pp. 497-512
Persistent link: https://www.econbiz.de/10003751919