Pérez, Lourdes; Cambra-Fierro, Jesús J. - In: Journal of Business Strategy 36 (2015) 6, pp. 13-21
Purpose – Research suggests that asymmetry has a negative impact on value creation and value distribution and assumes that the smaller partner has an inferior position and must defend itself from value misappropriation. However, industries are plagued with a range of business relationships of...