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Internet banking adoption among mature customers: early majority or laggards?
Mattila, Minna; Karjaluoto, Heikki; Pento, Tapio - In: The journal of services marketing 17 (2003) 4-5, pp. 514-528
Persistent link: https://www.econbiz.de/10007104511
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Internet banking adoption among mature customers: early majority or laggards?
Mattila, Minna; Karjaluoto, Heikki; Pento, Tapio - In: The journal of services marketing 17 (2003) 5, pp. 514-528
Persistent link: https://www.econbiz.de/10007104664
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Intentionally developed business network for mobile marketing: a case study from Finland
Salo, Jari; Sinisalo, Jaakko; Karjaluoto, Heikki - In: The journal of business & industrial marketing 23 (2008) 7, pp. 497-506
Persistent link: https://www.econbiz.de/10008099711
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Advertisers' perceptions of search engine marketing
Karjaluoto, Heikki; Leinonen, Hannele - In: International journal of internet marketing and … 5 (2009) 1, pp. 95-112
Persistent link: https://www.econbiz.de/10009850597
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Marketing communication metrics for social media
T?llinen, Aarne; Karjaluoto, Heikki - In: International journal of technology marketing : IJTMkt 6 (2011) 4, pp. 316-331
Persistent link: https://www.econbiz.de/10009844960
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Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
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Mobile money as a driver of digital financial inclusion
Shaikh, Aijaz A.; Glavee-Geo, Richard; Karjaluoto, Heikki; … - In: Technological forecasting & social change : an … 186PB (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014250622
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Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki - In: Journal of travel research : a quarterly publication of … 61 (2022) 8, pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
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The influence of Facebook discussions on purchase intention and word of mouth
Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha - In: Business Advancement through Technology Volume I : …, (pp. 137-157). 2022
Persistent link: https://www.econbiz.de/10013474317
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The process of selecting influencers for marketing purposes in an organisation
Huttula, Tia; Karjaluoto, Heikki - In: Industry 5.0 : Creative and Innovative Organizations, (pp. 27-53). 2023
Persistent link: https://www.econbiz.de/10014317822