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Linking account portfolio management to customer information : using customer satisfaction metrics for portfolio analysis
Gök, Osman - In: Industrial marketing management : the international … 38 (2009) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10003865360
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The organizational roles of marketing and marketing managers
Gök, Osman; Hacioglu, Gungor - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 291-309
Persistent link: https://www.econbiz.de/10003989425
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Does corporate reputation improve stock perfomance in an emerging economy? : evidence from Turkey
Gök, Osman; Özkaya, Hakan - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 53-61
Persistent link: https://www.econbiz.de/10009162077
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Account portfolio management : optimizing the customer portfolio of the firm
Gök, Osman - In: Handbook of strategic account management : a …, (pp. 441-460). 2014
Persistent link: https://www.econbiz.de/10010341883
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The marketing department's reputation in the firm
Gök, Osman; Peker, Sinem; Hacioglu, Gungor - In: European management journal 33 (2015) 5, pp. 366-380
Persistent link: https://www.econbiz.de/10011410642
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The influence of perceived risks on yacht voyagers' service appraisals : evaluating customer-to-customer interaction as a risk dimension
Paker, Neslihan; Gök, Osman - In: Journal of travel and tourism marketing 38 (2021) 6, pp. 582-596
Persistent link: https://www.econbiz.de/10012623380
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The impact of marketing’s innovation-related capabilities on a firm’s innovation performance
Gök, Osman; Peker, Sinem - In: International journal of innovation management 24 (2020) 6, pp. 2050054-1-2050054-31
Persistent link: https://www.econbiz.de/10012271545
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Understanding the links among innovation performance, market performance and financial performance
Gök, Osman; Peker, Sinem - In: Review of managerial science 11 (2017) 3, pp. 605-631
Persistent link: https://www.econbiz.de/10011707767
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Linking account portfolio management to customer information: Using customer satisfaction metrics for portfolio analysis
Gök, Osman - In: Industrial marketing management : the international … 38 (2009) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10008262367
Cover Image
The organizational roles of marketing and marketing managers
Gök, Osman; Hacioglu, Gungor - In: Marketing intelligence & planning 28 (2010) 3, pp. 291-310
Persistent link: https://www.econbiz.de/10008707071