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Impact of E-Detailing on the Number of New Prescriptions
Gönül, Füsun F.; Carter, Franklin - 2012
prescription products to physicians at a less expensive way than traditional detailing. In the proposed promotion response model …
Persistent link: https://www.econbiz.de/10014171597
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The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya; Ibrahim, Mohamed Izham Mohamed; … - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 3, pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
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Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi; Vohra, Anupama; Srivastava, Vinita - In: Journal of medical marketing : device, diagnostic and … 13 (2013) 2, pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
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Codes of business conduct : pharma marketing at a crossroads
Jadeja, Jayraj; Shah, Bharat R.; Bhardwaj, Preshth - In: Perspectives on international corporate responsibility …, (pp. 359-374). 2005
Persistent link: https://www.econbiz.de/10009385497
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Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - In: Health economics 15 (2006) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10003274073
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Pharmaceutical promotion and GP prescription behaviour
Windmeijer, Frank; Laat, Eric A. A. de; Douven, Rudy; … - 2004
Persistent link: https://www.econbiz.de/10002004677
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Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua; Dave, Dhaval - In: Health economics 26 (2017) 4, pp. 450-468
Persistent link: https://www.econbiz.de/10011815606
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Pharmaceutical Promotion and Gp Prescription Behaviour
Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2006
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price...
Persistent link: https://www.econbiz.de/10014058923
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Pharmaceutical Promotion and Gp Prescription Behaviour
Windmeijer, Frank; de Laat, Eric; Douven, Rudy; Mot, Esther - 2009
pharmaceuticals by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be …
Persistent link: https://www.econbiz.de/10014072054
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Impact of Pharmaceutical Industry Promotion Mix on Doctor's Prescribing Behavior
Taneja, Girish - 2012
the perception of physicians towards various promotional tools is different with respect to demographic variables. Well …
Persistent link: https://www.econbiz.de/10014040916