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Fostering innovation in cultural contexts : market orientation, service orientation, and innovations in museums

Camarero, Carmen; Garrido Samaniego, María José - In: Journal of service research : JSR 15 (2012) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10009521628

Marketing i menedžment innovacij : m&mi

Sumsʹkyj deržavnyj universytet / Kafedra marketingu … - Sumy : [Verlag nicht ermittelbar] - 2010 -

Persistent link: https://www.econbiz.de/10009530556

Strategy orientation analysis in the mobile phone case business

Isoherranen, Ville; Kess, Pekka - In: Modern economy 2 (2011) 3, pp. 395-402

Persistent link: https://www.econbiz.de/10009532409

Developing a visceral market learning capability for new product development

Roberts, Deborah L.; Palmer, Roger - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 199-220

Persistent link: https://www.econbiz.de/10009535007

A study of the relationships between generation, market orientation, and innovation in family firms

Beck, Lien; Janssens, Wim; Debruyne, Marion; Lommelen, Tinne - In: Family business review : journal of the Family Firm … 24 (2011) 3, pp. 252-272

Persistent link: https://www.econbiz.de/10009301917

Innovation management in industrial production

Karačarovskij, Vladimir Vladimirovič - In: Problems of economic transition 53 (2011) 11, pp. 23-38

Persistent link: https://www.econbiz.de/10009311713

Management of "technology push" development projects

Herstatt, Cornelius (contributor); … - 2000 - [Elektronische Ressource]

Discussion of "market pull" versus "technology push" approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...