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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...

Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716

Persistent link: https://www.econbiz.de/10012623261

Antedecents of proactive and responsive market orientation

Lamore, Paul R.; Berkowitz, David; Farrington, Philip A. - In: International journal of sustainable strategic management 4 (2013/14) 1, pp. 2-23

Persistent link: https://www.econbiz.de/10010374705

Innovation performance of biotechnology firms in Bulgaria : opportunities for enhancing

Dimitrova, Teofana; Yosifov, Trayan - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 104-114

Persistent link: https://www.econbiz.de/10013161798

Service Tyre and Tube Division : strategic capabilities for business growth

Chatha, Kamran A. - In: Asian journal of management cases 16 (2019) 1, pp. 51-75

Persistent link: https://www.econbiz.de/10012008017

Innovation marketing : from idea to start ups : a holistic literature review

Spyropoulos, Theocharis Stylianos - In: MIBES transactions : international journal ; … 12 (2018) 1, pp. 145-159

Persistent link: https://www.econbiz.de/10011958598

The impact of market orientation on new product performance through product launch quality : a resource-based view

Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...

Persistent link: https://www.econbiz.de/10014433994