Narrow search
Showing 41 - 50 of 56,768
Cover Image
Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
Cover Image
Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
Cover Image
Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
Cover Image
SMEs and competitive advantage : a mix of innovation, marketing, and ICT : the case of "Made in Italy"
Di Maria, Eleonora; Micelli, Stefano - In: Knowledge management strategies for business development, (pp. 310-323). 2010
Persistent link: https://www.econbiz.de/10003905713
Cover Image
Relationship marketing : text and cases
Shajahan, S. - 2006 - reprint
Persistent link: https://www.econbiz.de/10003423645
Cover Image
Technological and market competencies and financial performance
Tidd, Joseph; Driver, Ciaran F. - In: From knowledge management to strategic competence : …, (pp. 94-125). 2006
Persistent link: https://www.econbiz.de/10003450379
Cover Image
Flipped : how bottom-up co-creation is replacing top-down innovation
Winsor, John - 2010
"Advertising leader John Winsor discusses how companies can use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers"--Provided by publisher
Persistent link: https://www.econbiz.de/10003932006
Cover Image
Getting the customer interested in your innovation: role of distribution and promotion strategies
Sikdar, Arijit; Vel, Prakash - In: Business strategy series 11 (2010) 3, pp. 158-168
Persistent link: https://www.econbiz.de/10003977089