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51
The licensing of market development rights within technology alliances: a shareholder value perspective
Boyd, D. Eric
;
Spekman, Robert E.
- In:
The journal of product innovation management : an …
27
(
2010
)
4
,
pp. 593-605
Persistent link: https://www.econbiz.de/10003980071
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52
How managerial attitudes toward the natural environment affect market orientation and innovation
Dibrell, Clay
;
Craig, Justin B.
;
Hansen, Eric N.
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 401-407
Persistent link: https://www.econbiz.de/10008859024
Saved in:
53
Ansatz eines strategischen CSR-Konzeptes zur Förderung innovativer Technologien am Beispiel der Nanotechnologie
Wiedmann, Klaus-Peter
;
Seegebarth, Barbara
;
Dieterich, …
-
2011
Persistent link: https://www.econbiz.de/10008859254
Saved in:
54
Anwenderintegration in die Produktentwicklung : Generierung von Innovationsideen durch die Interaktion von Hersteller und Anwender innovativer industrieller Produkte
Karle-Komes, Nicole
-
1997
Persistent link: https://www.econbiz.de/10008729835
Saved in:
55
Der Phönix-Effekt : vom Suchen und Finden:
Innovationsmanagement
und -marketing durch Querdenken
Mehler, Regina
-
2010
Persistent link: https://www.econbiz.de/10008736311
Saved in:
56
The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, Paul T. M.
;
Frambach, Rudolf T.
;
Verhallen, …
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1032-1046
Persistent link: https://www.econbiz.de/10008736800
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57
A research in relating entrepreneurship, marketing capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
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58
The impact of market orientation on customer knowledge development and NPD success
Chang, Tsun-jin
;
Chen, Wen-chiang
;
Lin, Ling Zhong
; …
- In:
International journal of innovation and technology …
7
(
2010
)
4
,
pp. 303-327
Persistent link: https://www.econbiz.de/10008826938
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59
Marketing als Wachstumstreiber : nur die kundenzentrierte Innovation zählt
Lensker, Peter B.
- In:
Die neue Macht des Marketing : wie Sie Ihr Unternehmen …
,
(pp. 113-129)
.
2007
Persistent link: https://www.econbiz.de/10003595063
Saved in:
60
Design and marketing connections : creating added value
Bruce, Margaret
;
Daly, Lucy
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 929-953
Persistent link: https://www.econbiz.de/10003604009
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