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Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond; Okazaki, Shintaro; Mueller, Barbara - In: Advertising theory, (pp. 149-161). 2012
Persistent link: https://www.econbiz.de/10009524183
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Convergence in global markets : the great standardization versus localization debate is (finally) put to rest
Mueller, Barbara; Taylor, Charles Raymond - In: Media and convergence management, (pp. 89-105). 2013
Persistent link: https://www.econbiz.de/10009767989
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Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022
Persistent link: https://www.econbiz.de/10013167382
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The tension between strategy and execution : challenges for international advertising research : globalization is much more than universal branding
Ford, John B.; Mueller, Barbara; Taylor, Charles Raymond; … - In: Journal of advertising research 51 (2011), pp. 27-41
Persistent link: https://www.econbiz.de/10009127019
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Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? : insights from the United Sates and Germany
Mueller, Sophia; Diehl, Sandra; Taylor, Charles Raymond; … - In: Journal of current issues and research in advertising 43 (2022) 4, pp. 337-359
Persistent link: https://www.econbiz.de/10013463838
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What is SMS advertising and why do multinationals adopt it? : answers from an empirical study in European markets
Okazaki, Shintaro; Taylor, Charles Raymond - In: Journal of business research : JBR 61 (2008) 1, pp. 4-12
Persistent link: https://www.econbiz.de/10003595204
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203
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Market convergence and advertising standardization in the European Union
Okazaki, Shintaro; Taylor, Charles Raymond; Doh, Jonathan P. - In: Journal of world business : JWB 42 (2007) 4, pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
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Cross-cultural buyer behavior
Taylor, Charles Raymond (contributor);  … - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003444215
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New directions in international advertising research
Taylor, Charles Raymond (contributor);  … - 2002 - 1. ed
Persistent link: https://www.econbiz.de/10001687364