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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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How business-education partnerships are building a diverse science and technology workforce: lessons from Bayer
Molnar, Attila - In: Global business and organizational excellence : a … 27 (2007/08) 5, pp. 6-21
Persistent link: https://www.econbiz.de/10003739275
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Explicit donations and inferred endorsements : do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Bower, Amanda B.; Grau, Stay Landreth - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 113-126
Persistent link: https://www.econbiz.de/10003892028
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Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi; Kim, Hyuksoo - In: Journal of advertising research 48 (2008) 1, pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
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Money in the bank? : corporate support of the arts in twentieth-century American art
Bzdak, Michael - In: Money and culture, (pp. 319-332). 2007
Persistent link: https://www.econbiz.de/10003689346
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NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.; Kinney, Lance - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Die Zulässigkeit von Unternehmensspenden : aktienrechtliche Grenzen und Handlungsoptionen für Vorstand und Aufsichtsrat
Eickelberg, Jan - 2016 - 1. Auflage
und unter Berücksichtigung eines Vergleichs mit der Lage in den USA stellt der Autor schließlich konkrete praxisbezogene …
Persistent link: https://www.econbiz.de/10012015256
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Die Zulässigkeit von Unternehmensspenden : aktienrechtliche Grenzen und Handlungsoptionen für Vorstand und Aufsichtsrat
Eickelberg, Jan - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011864366