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Offline brand outcomes of instagram: do cognitive network and self-congruity matter?
Phang Ing Grace; Goh Yee Shien - In: Asian journal of business and accounting : AJBA 12 (2019) 2, pp. 287-314
Persistent link: https://www.econbiz.de/10012259278
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Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
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Influence of brand relationship on customer attitude toward integrated resort brands : a cognitive, affective, and conative perspective
Ahn, Jiseon; Back, Ki-Joon - In: Journal of travel and tourism marketing 35 (2018) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10011917922
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Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.; Saenger, Christina; Bock, Dora E. - In: Psychology & marketing 34 (2017) 9, pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood
Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084
Persistent link: https://www.econbiz.de/10011783542
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Are consumers' minds or hearts guiding country of origin effects? : conditioning roles of need for cognition and need for affect
Diamantopoulos, Adamantios; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 108 (2020), pp. 487-495
Persistent link: https://www.econbiz.de/10012175455
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The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Ma, Lin; Song, Zening; Bian, Xuemei - In: International business review : the official journal of … 31 (2022) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10013399557
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Do consumers follow their heart or mind when purchasing global brands? : empirical insights
Naseem, Nayyer; Yaprak, Attila - In: Journal of global marketing 36 (2023) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10013549994
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The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu; Zhu, Chengfeng; Septianto, Felix - In: Journal of business research : JBR 153 (2022), pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
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Anticipated emotional solidarity, emotional reasoning, and travel intention : a comparison of two destination image models
Joo, Dongoh; Cho, Heetae; Woosnam, Kyle Maurice - In: Tourism management perspectives : TMP 46 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014310345