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Three parties and the virtues of cause-related marketing : perceptions of businesses and consumers in an emerging economy
Terblanche, Nic S. - In: Journal of euromarketing 25 (2016) 1/2, pp. 19-33
Persistent link: https://www.econbiz.de/10011559347
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Who receives what? : the influence of the donation magnitude and donation recipient in cause-related marketing
Human, Debbie; Terblanche, Nic S. - In: Journal of nonprofit & public sector marketing 24 (2012) 2, pp. 141-160
Persistent link: https://www.econbiz.de/10009565775
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Exploring an in-store customer journey for customers shopping for outdoor apparel
Terblanche, Nic S.; Kidd, Martin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665970
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Antecedents and consequences of consumer ethnocentrism : evidence from South Africa
Pentz, Chris; Terblanche, Nic S.; Boshoff, Christo - In: International journal of emerging markets 12 (2017) 2, pp. 199-218
Persistent link: https://www.econbiz.de/10011760736
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Exploring how consumer cooperatives might strategically incorporate social media to distribute wine
Pelet, Jean-Eric; Taieb, Basma; Lecat, Benoît; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 915-928
Persistent link: https://www.econbiz.de/10014507480
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Improved scale development in marketing: An empirical illustration
Terblanche, Nic S.; Boshoff, Christo - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 105-120
Persistent link: https://www.econbiz.de/10007908807
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A change in tolerance towards street trading in South Africa: a comparative study of three cities
Terblanche, Nic S. - In: Africa insight : development through knowledge 33 (2003) 4, pp. 47-53
Persistent link: https://www.econbiz.de/10007601354
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Who Receives What? The Influence of the Donation Magnitude and Donation Recipient in Cause-Related Marketing
Human, Debbie; Terblanche, Nic S. - In: Journal of nonprofit & public sector marketing 24 (2012) 2, pp. 141-161
Persistent link: https://www.econbiz.de/10009977492
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Measuring Consumer Ethnocentrism in a Developing Context: An Assessment of the Reliability, Validity and Dimensionality of the CETSCALE
Pentz, Chris; Terblanche, Nic S.; Boshoff, Christo - In: Journal of transnational management : the official … 18 (2013) 3, pp. 204-218
Persistent link: https://www.econbiz.de/10010168396
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Customer experiences, interactions, relationships and corporate reputation: A conceptual approach
Terblanche, Nic S. - In: Journal of general management 35 (2009) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10008311952