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The pragmatic importance of theory for marketing practice
Rotfeld, Herbert Jack
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 322-327
Persistent link: https://www.econbiz.de/10010416674
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12
Adventures in misplaced marketing
Rotfeld, Herbert Jack
-
2001
Persistent link: https://www.econbiz.de/10004692885
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13
Advertising Deception, consumer research and puffery : an inquiry into puffery's power and potential to mislead consumers
Rotfeld, Herbert Jack
-
1979
Persistent link: https://www.econbiz.de/10004840831
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14
The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
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15
Ivan L. Preston : 1931 - 2011
Richard, Jef Iven
;
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 169-174
Persistent link: https://www.econbiz.de/10009531786
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16
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
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17
Editorial Postlude - The Consumer as Serf
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
1
,
pp. 188
Persistent link: https://www.econbiz.de/10006164868
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18
Editorial Postlude - Desires Versus the Reality of Self-Regulation
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
2
,
pp. 424
Persistent link: https://www.econbiz.de/10006167131
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19
Editorial Postlude - Convenient Abusive Research
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
37
(
2003
)
1
,
pp. 191
Persistent link: https://www.econbiz.de/10006169514
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20
Editorial Postlude - Information You Can't Use
Rotfeld, Herbert Jack
- In:
Journal of consumer affairs : official publication of …
36
(
2002
)
2
,
pp. 299
Persistent link: https://www.econbiz.de/10006172275
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