Notes that even large organizations report reductions in time or budgets allocated to employee training. Points out that, as a result, customer‐contact people do not acquire a marketing perspective of satisfying different groups of customers and are often only able to serve effectively the...

Focuses on “bad” advertising commercials and asserts that such advertising is not because of a lack of creativity, entertainment value or money for production. Bad advertising is often because advertising creators fail to focus on potential end customers, and what they need to see and hear.

Looks at the use of brand names in the pharmaceutical industry in comparison with generic versions. Gives a brief history of brand name development. Concludes that brand names for pharmaceutical drugs should be banned since this is open to abuse in the area of cost enhancement.

The power of advertising is presumed and people behind most public service advertising campaigns see advertising itself as the solution. An advertising campaign that aims to serve a social goal faces many pragmatic obstacles. Advertising professionals contribute to this problem. Just because...

Focuses on the dilemma for health care professionals of providing customer satisfaction without being significantly influenced by the advertising claims of pharmaceutical manufacturers and other commercial concerns. Notes that marketing could be a tool for encouraging patients to be more...

Focuses on the importance of marketing from the customers’ point of view when the target markets are in different demographic groups from those of the advertising agencies’ staff or marketing managers. States that mass communications work must take place within a context of understanding the...

Looks at how sex has an effect on advertising, albeit that it is misused and misdirected at times. Stresses that these types of advertisements are aimed at both male and female markets, depending on the product type – though some are aimed at both sexes. Concludes that often the end does not...

Focuses on the mismanagement by trade association leaders who focus on wrong areas. Suggests that they would do well to remember their experience as a member rather than as a leader in order for them to maintain their marketing perspective.

Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’ motives are varied, but for the schools, the special use is a way to attract and retain faculty with national research...

Under what might be one of the most well‐known new consumer protection activities in the USA, people can register their phone numbers with the “Do‐not‐call” registry that assures to block most commercial telemarketing calls. While it is hard to find a member of the general public who...