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Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.; Han, Xiaoqi; Kardes, Frank R. - In: Journal of business research : JBR 67 (2014) 5, pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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Signaling corporate social responsibility : third-party certification versus brands
Etile, Fabrice; Teyssier, Sabrina - In: The Scandinavian journal of economics 118 (2016) 3, pp. 397-432
Persistent link: https://www.econbiz.de/10011665473
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Der Zusammenhang zwischen Ingredient Branding und Kundenloyalität : eine Darstellung von Ingredient Branding als anbieterseitige Gestaltungsoption in Transaktionsbeziehungen
Jochheim, Nina; Basting, Jochen - In: Aufbruch : Ingredient Branding schafft Werte, (pp. 88-111). 2009
Persistent link: https://www.econbiz.de/10003894393
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Markenführung im Weiterbildungsbereich - Überlegungen auf Basis eines integrierten image- und identitätsorientierten Ansatzes
Reckenfelderbäumer, Martin; Kim, Seon-Su - In: Dienstleistungsmarketing : Impulse für Forschung und …, (pp. 53-82). 2004
Persistent link: https://www.econbiz.de/10002767865
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Why branded firms may benefit from counterfeit competition
Ding, Yucheng - 2014
Persistent link: https://www.econbiz.de/10010439809
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Brand affiliation and the hotel asset market
Liu, Peng; Freybote, Julia; Das, Prashant - In: International journal of hospitality management 109 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014282513
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Positioning strategies and rankings in the HE : congruence and contradictions
Kethüda, Önder - In: Journal of marketing for higher education 33 (2023) 1, pp. 97-123
Persistent link: https://www.econbiz.de/10014286246