Narrow search
Showing 171 - 180 of 99,956
Cover Image
Special issue: Advergames, in-game advertising, and social media games
Terlutter, Ralf (contributor) - 2013
Persistent link: https://www.econbiz.de/10009778499
Cover Image
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Cover Image
Are you entertained? : the impact of brand integration and brand experience in television-related advergames
Kinard, Brian R.; Hartman, Katherine B. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 196-203
Persistent link: https://www.econbiz.de/10009778525
Cover Image
Leveraging virtual attribute experience in video games to improve brand recall and learning
Besharat, Ali; Kumar, Anand; Lax, John R.; Rydzik, Eric J. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 170-182
Persistent link: https://www.econbiz.de/10009778531
Cover Image
Seeing without looking : the effects of hemispheric functioning on memory for brands in computer games
Yoon, Gunwoo; Vargas, Patrick T. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 131-141
Persistent link: https://www.econbiz.de/10009778542
Cover Image
The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
Cover Image
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Cover Image
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal; Arora, Nupur - In: Application of gaming in new media marketing, (pp. 23-35). 2019
Persistent link: https://www.econbiz.de/10011913747
Cover Image
Rhetoric of advergames
Singh, Pratibha Kumari - In: Application of gaming in new media marketing, (pp. 36-55). 2019
Persistent link: https://www.econbiz.de/10011913759
Cover Image
Contextual advertising in games : impacts of game context on a player's memory and evaluation of brands in video games
Yoo, Seung-Chul; Eastin, Matthew S. - In: Journal of marketing communications 23 (2017) 6, pp. 614-631
Persistent link: https://www.econbiz.de/10011852904