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Suboptimality of sales promotions and improvement through channel coordination
Wierenga, Berend (contributor); Soethoudt, Han (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001639400
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Sales promotions and channel coordination
Wierenga, Berend; Soethoudt, Han - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 383-398
Persistent link: https://www.econbiz.de/10008403957
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Suboptimality of Sales Promotions and Improvement Through Channel Coordination
Wierenga, Berend; Soethoudt, Han - 2004
This paper deals with sales promotions in the form of consumer price discounts in fast-moving consumer goods. First, we show analytically that suboptimality is to be expected with respect to the size of the consumer price discount. This is due to the separate decision making of the retailer and...
Persistent link: https://www.econbiz.de/10014092506
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The past, the present and the future of marketing decision models : introduction to the handbook
Wierenga, Berend - In: Handbook of marketing decision models, (pp. 3-20). 2008
Persistent link: https://www.econbiz.de/10003755256
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Managerial decision making in marketing : the next research frontier
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
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The study of important marketing issues in an evolving field
Wierenga, Berend - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10012506508
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An integrative perspective on designing management support systems
Dutta, Soumitra; Wierenga, Berend; Dalebout, Arco - 1994 - Rev. version of 93/15/TM
Persistent link: https://www.econbiz.de/10000891341
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An integrated perspective on designing management support systems
Dutta, Soumitra; Wierenga, Berend; Dalebout, Arco - 1993
Persistent link: https://www.econbiz.de/10000858879
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Consumentengedrag : theorie, analyse & toepassingen
Wierenga, Berend; Raaij, Willem Fred van - 1987
Persistent link: https://www.econbiz.de/10000746181
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Explaining competitors' reactions to competitive new products : the role of observables and managerial interpretations
Waarts, Eric; Wierenga, Berend - 1998
Persistent link: https://www.econbiz.de/10000168466