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Meaning matters : polysemy in...
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Consumer behaviour
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Ritson, Mark
124
Schroeder, Jonathan E.
87
Puntoni, Stefano
69
Dutta, Shantanu
29
Levy, Daniel
26
Zbaracki, Mark
25
Bergen, Mark
24
Borgerson, Janet L.
21
Puntoni, S.
13
Schroeder, Jonathan
13
Zwick, Detlev
12
Langhe, Bart de
11
Denegri-Knott, Janice
8
Van Osselaer, Stijn M. J.
8
Sweldens, Steven
7
Bergen, Mark E.
6
Tavassoli, Nader T.
6
Giesler, Markus
5
Paolacci, Gabriele
5
Warlop, Luk
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Wu, ZhiYan
5
Botti, Simona
4
Fuchs, Christoph
4
Giuliano, Paola
4
Leung, Eugina
4
Levy, Daniel C.
4
Pongsakornrungsilp, Siwarit
4
Reed, Americus
4
Urminsky, Oleg
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Walker Reczek, Rebecca
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Zbaracki, Mark J.
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3
Borgerson, Janet
3
Cruz, Angela
3
Fernandes, Daniel
3
Forehand, Mark R.
3
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3
Jayasinghe, Laknath
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3
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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International journal of advertising : the quarterly review of marketing communications
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Marketing letters : a journal of research in marketing
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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The review of economics and statistics
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Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
Saved in:
2
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
3
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
4
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
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5
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
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6
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
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7
Building an ethics of visual representation : contesting epistemic closure in marketing communication
Borgerson, Janet L.
;
Schroeder, Jonathan E.
- In:
Cutting-edge issues in business ethics : continental …
,
(pp. 87-108)
.
2008
Persistent link: https://www.econbiz.de/10003788978
Saved in:
8
Corporate communication, ethics, and operational identity : a case study of Benetton
Borgerson, Janet L.
;
Schroeder, Jonathan E.
;
Escudero …
- In:
Business ethics : a European review
18
(
2009
)
3
,
pp. 209-223
Persistent link: https://www.econbiz.de/10003864338
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9
Borderlines: skin, tattoos and consumer culture theory
Patterson, Maurice
;
Schroeder, Jonathan E.
- In:
Marketing theory
10
(
2010
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10008695976
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10
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
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