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The application of categorization and stereotype content theories to country of origin image : Vietnamese perceptions towards Korean wave brands
Lee, Hyeri; Chae, Myung-Su; Lew, Yong Kyu - In: Asia Pacific business review 26 (2020) 3, pp. 336-361
Persistent link: https://www.econbiz.de/10012258812
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Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo; Jin, Byoungho; Ramkumar, Bharath - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
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Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena; Battaglia, Loretta - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
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Does a highly standardized international advertising campaign contribute to the enhancement of destination image? : evidence from Turkey
Uner, M. Mithat; Karatepe, Osman M.; Cavusgil, S. Tamer; … - In: Journal of hospitality and tourism insights 6 (2023) 3, pp. 1169-1187
Persistent link: https://www.econbiz.de/10014364003
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Dynamic nature of destination image and influence of tourist overall satisfaction on image modification
Lee, Bong Koo; Lee, Choong-Ki; Lee, Jaeseok - In: Journal of travel research : a quarterly publication of … 53 (2014) 2, pp. 239-251
Persistent link: https://www.econbiz.de/10010254339
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Decontextualizing consumer animosity
Little, Joseph P.; Singh, Nitish - In: Journal of global marketing 28 (2015) 2, pp. 83-98
Persistent link: https://www.econbiz.de/10011284959
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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The nature of country of origin effect : exploring COO effect on Arçelik A.S.
Öngel, Volkan; Öngel, Elif - 2014
Persistent link: https://www.econbiz.de/10011293719
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The impact of animosity, brand image, consumer boycott, and product judgment on made-in-China Covid-19 vaccination intention
Suhud, Usep; Allan, Mamoon - In: Health marketing quarterly 38 (2021) 2/3, pp. 150-167
Persistent link: https://www.econbiz.de/10012695243