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The impact of brand experiences on brand resonance in multi-channel fashion retailing

Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147

Persistent link: https://www.econbiz.de/10011302385

Gender, fashion consumer group, need for touch and Korean apparel consumers' shopping channel preference

Workman, Jane E.; Cho, Siwon - In: International journal of consumer studies 37 (2013) 5, pp. 522-529

Persistent link: https://www.econbiz.de/10009792217

The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach

Kim, HaeJung - In: Journal of fashion marketing and management 16 (2012) 4, pp. 418-441

Persistent link: https://www.econbiz.de/10009667828

Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China

Oh, Han-Mo - 2017

fashion brands have had a strong performance in the Chinese market, other brands have not. Nevertheless, prior studies do not … satisfactorily address the reasons that some Korean fashion brands are successful and popular in China. The present study aims to … investigate Korean fashion brands' current positions in the Chinese market and to propose useful strategies that enable Korean …

Persistent link: https://www.econbiz.de/10012952655

Intenationalisation strategy of iconic Malaysian high fashion brands

Loo, Benaliza Kung-ying; Hackley, Christopher E. - In: Qualitative market research : an international journal 16 (2013) 4, pp. 406-420

Persistent link: https://www.econbiz.de/10010127851

Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis

Kim, Changju; Kim, Woonho; Nakami, Shinya - In: Journal of retailing and consumer services 68 (2022), pp. 1-8

Persistent link: https://www.econbiz.de/10013366372

Parallel importation : an empirical investigation of online unauthorized distribution channels for luxury fashion goods

Zhao, Kexin; Zhao, Xin; Deng, Jing - In: E-Life: web-enabled convergence of commerce, work, and …, (pp. 216-224). 2012

Persistent link: https://www.econbiz.de/10009548706

Country of origin association in retail and wholesale branding

Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019

Persistent link: https://www.econbiz.de/10012008489

The relationship between brand experience, brand personality and customer loyalty

Pham Thi Minh Ly; Le Tuan Loc - In: International journal of business and economics 16 (2017) 2, pp. 109-126

Persistent link: https://www.econbiz.de/10011971363

Country of origin association in retail and wholesale branding

Rashid, Arooj; Barnes, Liz - In: Journal of promotion management : JPM 24 (2018) 3, pp. 312-331

Persistent link: https://www.econbiz.de/10011875418

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