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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …

Persistent link: https://www.econbiz.de/10014505234

The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664

Persistent link: https://www.econbiz.de/10014467626

An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry

Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331

Persistent link: https://www.econbiz.de/10014475747

Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category

Anselmsson, Johan; Tunca, Burak - In: Journal of marketing communications 25 (2019) 7, pp. 720-737

Persistent link: https://www.econbiz.de/10012203361

The effects of rebranding on customer-based brand equity

Blazquez Cano, Marta; Mattich, Kurt; Henninger, Claudia E. - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10011994973

The effect of celebrity endorsement on Instagram fashion purchase intention : the evidence from Indonesia

Herjanto, Halimin; Adiwijaya, Michael; Wijaya, Elizabeth; … - In: Organizations and markets in emerging economies 11 (2020) 1, pp. 203-221

To maintain the significantly positive influence of celebrity endorsement (CE) on Instagram user consumption behavior, scholars and business practitioners are motivated to have a better understanding of this phenomenon. Literature on CE focuses on its direct effect on attitude toward various...

Persistent link: https://www.econbiz.de/10012262031

Examining the role of word of mouth in purchase decision : an insight from fashion store

Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by … purchase based on information suitable to the fashion trend. Positive information leads consumers to purchase; hence, the store …

Persistent link: https://www.econbiz.de/10013277287

A study of customer perception of youth towards branded fashion apparels in Chennai City

Kavitha, M.; Subramanian, S. - In: Economics & finance notes 12 (2023) 2, pp. 171-177

Persistent link: https://www.econbiz.de/10014442742

Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality

Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32

-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …

Persistent link: https://www.econbiz.de/10014429178

Art-derived designs promote the inconspicuous consumption of fashion bags

Wang, Manqian; Kim, Eunyoung; Du, Bo - In: Journal of global fashion marketing : JGfM 14 (2023) 3, pp. 263-278

Persistent link: https://www.econbiz.de/10014291553