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Comprehension of marketing com...
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Consumer behaviour
18
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Cole, Catherine A.
25
Cole, Catherine
13
Bonifield, Carolyn
9
Bonifield, Carolyn M.
7
Yoon, Carolyn
6
Bailey, Ainsworth Anthony
5
Cote, Joseph A.
5
Lee, Michelle P.
5
Smidts, Ale
4
Bluemelhuber, Christian
3
Bottomley, Paul A.
3
Doyle, John R.
3
Fedorikhin, Alexander
3
Henderson, Pamela W.
3
Lans, Ralf van der
3
Leong, Siew Meng
3
Ramaseshan, B.
3
Schultz, Randall L.
3
Arias, Alejandro
2
Balasubramanian, Siva K.
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Bonezzi, Andrea
2
Drolet, Aimee
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Ebert, Jane
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Goldberg, Marvin E.
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Gutchess, Angela
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Hasher, Lynn
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Healey, M. Karl
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Jiao, Jinfeng
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Laurent, Gilles
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Siew Meng Leong
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van der Lans, Ralf
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Creyer, Elizabeth H.
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Elhai, Jon D.
1
Gaeth, Gary J.
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Houston, Michael J.
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Marketing Letters
3
Journal of Product & Brand Management
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Consumer psychology in a social media world
1
ERIM report series research in management
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European journal of marketing
1
Handbook of consumer psychology
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of marketing
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Journal of marketing communications
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Les cahiers de recherche / HEC Paris
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Management science : journal of the Institute for Operations Research and the Management Sciences
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1
Operations research, Management science : OR MS ; the international literature digest
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Routledge handbook of service research insights and ideas
1
The Sage handbook of advertising
1
The aging consumer : perspectives from psychology and marketing
1
The journal of brand management : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
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OLC EcoSci
7
RePEc
5
Other ZBW resources
3
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1
Comprehension of and vulnerability to persuasive marketing communications among older consumers
Bonifield, Carolyn M.
;
Cole, Catherine A.
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 182-199)
.
2021
Persistent link: https://www.econbiz.de/10012298604
Saved in:
2
Aging and consumer behavior
Yoon, Carolyn
;
Cole, Catherine A.
- In:
Handbook of consumer psychology
,
(pp. 247-270)
.
2008
Persistent link: https://www.econbiz.de/10003716193
Saved in:
3
Decision making and brand choice by older consumers
Cole, Catherine A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003744293
Saved in:
4
Consumer decision making and aging : current knowledge and future directions
Yoon, Carolyn
;
Cole, Catherine A.
;
Lee, Michelle P.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 2-16
Persistent link: https://www.econbiz.de/10003825280
Saved in:
5
Limitations to the deficit attenuation hypothesis : aging and decision making
Healey, M. Karl
;
Hasher, Lynn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10003825281
Saved in:
6
Consumer decision making and aging : a commentary from a public policy/marketing perspective
Goldberg, Marvin E.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003825284
Saved in:
7
An integration of perspectives on aging and consumer decision making
Cole, Catherine A.
;
Lee, Michelle P.
;
Yoon, Carolyn
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 35-37
Persistent link: https://www.econbiz.de/10003825306
Saved in:
8
Consumer decision making and aging : a commentary
Sternthal, Brian
;
Bonezzi, Andrea
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
1
,
pp. 23-27
Persistent link: https://www.econbiz.de/10003825319
Saved in:
9
Cross-national logo evaluation analysis : an individual-level approach
Lans, Ralf van der
;
Cote, Joseph A.
;
Cole, Catherine A.
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 968-985
Persistent link: https://www.econbiz.de/10003900019
Saved in:
10
Affective responses to service failure: anger, regret, and retaliatory versus conciliatory responses
Bonifield, Carolyn
;
Cole, Catherine A.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
1/2
,
pp. 85-99
Persistent link: https://www.econbiz.de/10003471289
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