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Mittal, Vikas; Han, Kyuhong; Lee, Ju-Yeon; Sridhar, Shrihari - In: Journal of marketing research 58 (2021) 4, pp. 615-643

Persistent link: https://www.econbiz.de/10012593932

A relationship governance perspective of organizational buyers' supplier choice decisions

Gao, Tao - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 328-342

Persistent link: https://www.econbiz.de/10011820619

Social media capability in B2B marketing : toward a definition and a research model

Wang, Yun; Rod, Michel; Ji, Shaobo; Deng, Qi - In: The journal of business & industrial marketing 32 (2017) 8, pp. 1125-1135

Persistent link: https://www.econbiz.de/10011802754

Buyer-supplier relationship dynamics in buyers' bankruptcy survival

Mani, Sudha; Astvansh, Vivek; Antia, Kersi D. - In: Journal of marketing 88 (2024) 3, pp. 127-144

Persistent link: https://www.econbiz.de/10014582921

Understanding the impact of relationship disruptions

Schmitz, Christian; Frieß, Maximilian; Alavi, Sascha; … - In: Journal of marketing 84 (2020) 1, pp. 66-87

Persistent link: https://www.econbiz.de/10012176435

Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools

Yang, Botao; Yang, Sha; Dutta, Shantanu - In: Marketing science 41 (2022) 2, pp. 361-379

Persistent link: https://www.econbiz.de/10013363742

Why cannot we all just get along? : resolving customer-focused team interface conflicts in a B2B firm leveraging AHP-based multi-criteria decision-making

Enyinda, Chris I.; Blankson, Charles; Cao, Guangming; … - In: The journal of business & industrial marketing 38 (2023) 3, pp. 568-592

Persistent link: https://www.econbiz.de/10013539333

Engaging business customers through online experiences in different cultures

Weiger, Welf Hermann - In: Journal of international marketing 31 (2023) 3, pp. 59-79

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Conceptualization and measurement of key account management orientation

Gounaris, Spiros; Tzempelikos, Nektarios - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 173-194

Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...

Persistent link: https://www.econbiz.de/10010310668

Die Entwicklung von Messestandkonzeptionen im Investitionsgütermarketing

Aumann, Susanne - 1993

Persistent link: https://www.econbiz.de/10000884692