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Marketing decision making : co...
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Diller, Hermann
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2007 Second International Conference, August 20-22, 2007, Accra, Ghana
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International Journal of Bank Marketing
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farmdoc daily
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31
Choices in networks : a research framework
Feinberg, Fred M.
;
Bruch, Elizabeth
;
Braun, Michael
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10012417689
Saved in:
32
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
33
Translated attributes as choice architecture : aligning objectives and choices through decision signposts
Ungemach, Christoph
;
Camilleri, Adrian R.
;
Johnson, Eric J.
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2445-2459
Persistent link: https://www.econbiz.de/10011874356
Saved in:
34
Paradox of nudge theory : a novel out of the box solution
Bhattacharjee, Sandeep
- In:
Manthan : journal of commerce and management
6
(
2019
)
2
,
pp. 25-36
Persistent link: https://www.econbiz.de/10012213149
Saved in:
35
Changing perceptions of
marketing
ethics and social responsibility in principles of
marketing
Hopkins, Christopher D.
;
Ferrell, Odies C.
;
Ferrell, Linda
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 244-259
Persistent link: https://www.econbiz.de/10012592924
Saved in:
36
Marketing
decision making : a model-building approach
Lilien, Gary L.
;
Kotler, Philip
-
1983
Persistent link: https://www.econbiz.de/10004660350
Saved in:
37
Marketing
decision models
Schultz, Randall L.
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10004618846
Saved in:
38
Building models for
marketing
decisions
Leeflang, Pieter S. H.
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10004594457
Saved in:
39
Marketing
planning models
Zoltners, Andris Alfred
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10004779830
Saved in:
40
Marketing
decision making : a model building approach
Kotler, Philip
-
1971
Persistent link: https://www.econbiz.de/10004582866
Saved in:
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