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The role of well-being in consumer's responses to personalized advertising on social media

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The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics

Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Psychology & marketing 41 (2024) 6, pp. 1223-1241

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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals

Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362

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How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective

Yang, Yanwu; Zhang, Jun; Gao, Ting (Lisa) - In: Psychology & marketing 41 (2024) 6, pp. 1289-1317

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Toward an understanding of segmentation strategies in international tourism marketing : the moderating effects of advertising media types and nationality

Nusair, Khaldoon; Al-Azri, Hamed; Alfarhan, Usamah F.; … - In: Review of international business and strategy 32 (2022) 3, pp. 346-367

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Advertising arbitrage

Kovbasjuk, Sergej; Pagano, Marco - In: Review of finance : journal of the European Finance … 26 (2022) 4, pp. 799-827

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Constructing a new advertised house price index

Brincat, Erica Maria; Ghigo, Michaela - 2022

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Quick Guide Recht im Influencer Marketing : kompakte Einführung für Influencer, Unternehmen und Agenturen

Lichtenberg, Carola; Schladebach, Marcus - 2022

Influencer beachten müssen (Unter welchen Voraussetzungen ist es Werbung? Fallbeispiele und praktische Tipps. Geld- oder … Sachleistung - wie Kennzeichnungspflicht beachten? Folgen nicht gekennzeichneter Werbung) -- Was Unternehmen wissen müssen. … man die Kennzeichnungspflicht für Werbung richtig erfüllt Welche Folgen der Verstoß gegen gesetzliche Vorschriften hat Was …

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Advertising in streaming video : an integrative literature review and research agenda

Frade, João Lucas Hana; Oliveira, Jorge Henrique … - In: Telecommunications policy : the international journal … 45 (2021) 9, pp. 1-16

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The relevance of the notion for all publicity is good publicity : the influencing factors in the 21st century

Pacis, Kenichi Jogel M.; Almendrala, Maria Angela U.; … - 2022

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