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Advertising frames and the legitimation of the armed American woman
Huff, Aimee Dinnin; Burkhardt, Brett C.; Barnhart, Michelle - In: Journal of macromarketing 44 (2024) 1, pp. 153-177
Persistent link: https://www.econbiz.de/10014584718
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Cultural appropriation in historical context : Native Americans in firearms advertising
Witkowski, Terrence H. - In: Journal of macromarketing 44 (2024) 1, pp. 199-223
Persistent link: https://www.econbiz.de/10014584723
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The handbook of international advertising research
Cheng, Hong (ed.) - 2014
Persistent link: https://www.econbiz.de/10011382740
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Advertising and corporate cash holdings
Luo, Haohan; Wang, Haijun; Wu, Ying - In: Finance research letters 58 (2023) 2, pp. 1-7
Persistent link: https://www.econbiz.de/10014631074
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Ausgewählte Handlungsfelder
Korff, Wilhelm (contributor) - 1999
Persistent link: https://www.econbiz.de/10001407958
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Accessibility and age : can legibility improve opportunity to process advertising?
Nelson, Michelle R.; Cook, Kirby - In: Journal of advertising 53 (2024) 3, pp. 307-325
Persistent link: https://www.econbiz.de/10014575280
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Transcendent brand activism advertising : explicating the roles of color and message framing in advertising effectiveness
Zhou, Xuan; Lou, Chen; Huang, Xun Irene - In: Journal of advertising 53 (2024) 2, pp. 183-199
Persistent link: https://www.econbiz.de/10014575219
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How to allocate white space in ad design? : the impact of product layouts on perceived entitativity and advertising performance
Yu, Zhihao; Ponomarenko, Veronika; Liska, Luke Ingalls - In: Journal of advertising 53 (2024) 2, pp. 215-229
Persistent link: https://www.econbiz.de/10014575227